Hire Bret Kerr · AI Content Marketing
The content function rebuilt as software: research, drafting, adversarial review and publishing run as one repeatable loop under a human editorial membrane.
A method, not just output: the Agentic Content Marketing manifesto and its Four Primitives.
Long-form at scale with verification: a 727-source book where every quote is substring-verified.
A real publishing cadence: 9 dispatches, 75 Founder Files, and a live Substack archive.
The checklist · typical requirements, each mapped to a live proof
A seven-day manifesto with four primitives: Story Extraction, Content Architecture, Agentic Workflow, Distribution Intelligence. PDF and LLM-readable markdown included.
727 source documents, ~1.4M words, 21,222 retrieval chunks. Every quoted passage is verbatim and substring-verified against the corpus.
75 serialized profiles of the people shaping AI, each with a Career Shape and a six-question quiz that sorts readers into one.
The full Substack archive, newest first, plus 9 long-form dispatches on this site.
How products show up when a buyer asks an AI what to use, and the three signals (docs, social proof, community) that move the recommendation.
The Frame and the Filing: the ten voices that set Wall Street’s read on Anthropic, and the access the company gave them.
Three deep proofs
Agentic longform at scale
A primary-source treatment of Anthropic’s first five years, shipped as web chapters, PDF, EPUB and audiobook.
Proves · A content pipeline that researches, drafts and verifies at book length without losing the sources.
727 source documents · every quote substring-verified
Open it live →
Editorial franchise
Serialized profiles of operators, researchers and theorists, with a Career Shape taxonomy and a reader quiz.
Proves · A repeatable format that can be produced on cadence and still reads as editorial.
75 profiles · 6 career shapes
Open it live →
Methodology
The manifesto that names the discipline, plus the open-source skills that run it.
Proves · Strategy that is written down, published and runnable, not just a deck.
Four primitives · three SKILL.md files under Apache 2.0
Open it live →How I work · Signal → Thesis → Test → Ship
Opposed deep-research briefs (Gemini as cartographer, GPT as adversary), then cite-checked and reconciled.
One claim per piece, anchored to primary sources and written in the house voice. Story Extraction and Content Architecture, from the manifesto.
Deterministic gates, not model consensus, decide what ships. Quotes are verified, numbers are recomputed, and goldens are locked.
One operator. Cloudflare Workers, a parity-gated deploy, and a public commit history.
The full methodology: Agentic Content Marketing →
Contact
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