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Hire Bret Kerr · AI Creative Producer

AI Creative Producer

A decade directing video at Mimecast, a Netflix main-title credit, and explainer films now rendered end to end in Python with Claude.

  1. Check 01

    Directed video for a public company through IPO and take-private: studio, field and executive communications.

  2. Check 02

    A broadcast credit: Main Title Creative Director, Chelsea Peretti: One of the Greats (Netflix, 2014).

  3. Check 03

    AI-native production: coded explainers, synthetic narration, and a generated short film.

The checklist · typical requirements, each mapped to a live proof

  1. 01

    Has run video production at scale

    Video production portfolio →

    Director, Video Production & Digital Creative Strategy at Mimecast, IPO through take-private. First studio in 2016 at Watertown HQ; a 4K modular news set in Lexington shot on a Canon C500 Mk II; field shoots at Black Hat.

  2. 02

    Carries a broadcast credit

    Credits →

    Creative force behind the visuals for Chelsea Peretti’s 2014 Netflix special One of the Greats, plus the branding for the Call Chelsea Peretti podcast and Soundboard app.

  3. 03

    Produces explainer video as a format

    Coded explainers →

    Constitutional AI, in 90 Seconds (1:29) and The Universe in a Bottle (2:57): every frame drawn in PIL + numpy, an original score, captions from TTS timestamps, mixed to −14 LUFS.

  4. 04

    Works AI-native in post

    AI video editing →

    AI-enabled editing and creation with Claude Opus 5.5 alongside traditional shooting, lighting and executive communications.

  5. 05

    Produces audio formats

    The Anthropic Book audiobook →

    1h 41m of locally generated narration for a 727-source book, plus Audio Overviews and a podcast on this site.

  6. 06

    Can direct a generated film

    The Gemini Omni ad →

    A short film generated as part of the book’s own agentic production experiments, playable from the book page.

Three deep proofs

Constitutional AI, in 90 Seconds

Coded explainer · 1:29

Constitutional AI, in 90 Seconds

Narration written as data and sourced to the paper line by line; Kokoro-82M returns word-level timestamps; every frame drawn in PIL + numpy; original score; ffmpeg finish.

Proves · A complete explainer pipeline with no stock footage and no stock music, delivered with stems and a silent picture cut.

1:29 · burned-in captions · −14 LUFS

Open it live →
The Gemini Omni ad for The Anthropic Book

Generated short film

The Gemini Omni ad

A short film for The Anthropic Book, generated as part of the book’s own agentic production experiments.

Proves · Directing a generative pipeline to a finished, on-brand spot.

One book · one ad · one operator

Open it live →

Broadcast · Netflix, 2014

One of the Greats

Main-title visuals for Chelsea Peretti’s Netflix special, plus the branding for her podcast and Soundboard app.

Proves · Creative direction that has shipped on a national platform.

Main Title Creative Director

Open it live →

How I work · Signal → Thesis → Test → Ship

  1. 01 · Signal

    Opposed deep-research briefs (Gemini as cartographer, GPT as adversary), then cite-checked and reconciled.

  2. 02 · Thesis

    One claim per piece, anchored to primary sources and written in the house voice. Story Extraction and Content Architecture, from the manifesto.

  3. 03 · Test

    Deterministic gates, not model consensus, decide what ships. Quotes are verified, numbers are recomputed, and goldens are locked.

  4. 04 · Ship

    One operator. Cloudflare Workers, a parity-gated deploy, and a public commit history.

The full methodology: Agentic Content Marketing →

Contact

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